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Market Basket Analysis for local Grocery store at Shiv Nadar University to boost sales by analyzing the past 2 years of sales data, creating product bundles, and determining discounts.

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Problem Statement

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Apriori Algirithm

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Understanding the data

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Challenges in data

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Fuzzy matching for grouping similar products

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Example of Grouped items in data

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Result of Grouping - 34% reduction in unique items

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Example of association rules

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Top sold Items

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Data Inference

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Market Basket Analysis for local Grocery store at Shiv Nadar University to boost sales by analyzing the past 2 years of sales data, creating product bundles, and determining discounts.

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