Add analytics tracking for URL previews

apps/web/package.json

@@ -43,7 +43,7 @@
         "@fontsource/fira-code": "^5",
         "@fontsource/inter": "catalog:",
         "@formatjs/intl-segmenter": "^12.0.0",
-        "@matrix-org/analytics-events": "^0.32.0",
+        "@matrix-org/analytics-events": "^0.33.2",
         "@matrix-org/emojibase-bindings": "^1.5.0",
         "@matrix-org/react-sdk-module-api": "^2.4.0",
         "@sentry/browser": "^10.0.0",

apps/web/src/PosthogAnalytics.ts

@@ -164,7 +164,9 @@
         dis.register(this.onAction);
         SettingsStore.monitorSetting("layout", null);
         SettingsStore.monitorSetting("useCompactLayout", null);
+        SettingsStore.monitorSetting("urlPreviewsEnabled", null);
         this.onLayoutUpdated();
+        this.onUrlPreviewSettingUpdated(SettingsStore.getValue("urlPreviewsEnabled"));
         this.updateCryptoSuperProperty();
     }
 
@@ -188,11 +190,17 @@
         this.setProperty("WebLayout", layout);
     };
 
+    private onUrlPreviewSettingUpdated = (value: boolean): void => {
+        this.setProperty("URLPreviewsEnabled", value);
+    };
+
     private onAction = (payload: ActionPayload): void => {
         if (payload.action !== Action.SettingUpdated) return;
         const settingsPayload = payload as SettingUpdatedPayload;
         if (["layout", "useCompactLayout"].includes(settingsPayload.settingName)) {
             this.onLayoutUpdated();
+        } else if (settingsPayload.settingName === "urlPreviewsEnabled" && !settingsPayload.roomId) {
+            this.onUrlPreviewSettingUpdated(settingsPayload.newValue as boolean);
         }
     };
 

apps/web/src/PosthogTrackers.ts

@@ -1,4 +1,5 @@
 /*
+Copyright 2026 Element Creations Ltd.
 Copyright 2024 New Vector Ltd.
 Copyright 2022 The Matrix.org Foundation C.I.C.
 
@@ -11,11 +12,14 @@ import { type WebScreen as ScreenEvent } from "@matrix-org/analytics-events/type
 import { type Interaction as InteractionEvent } from "@matrix-org/analytics-events/types/typescript/Interaction";
 import { type PinUnpinAction } from "@matrix-org/analytics-events/types/typescript/PinUnpinAction";
 import { type RoomListSortingAlgorithmChanged } from "@matrix-org/analytics-events/types/typescript/RoomListSortingAlgorithmChanged";
+import { type UrlPreviewRendered } from "@matrix-org/analytics-events/types/typescript/UrlPreviewRendered";
+import { type UrlPreview } from "@element-hq/web-shared-components";
 
 import PageType from "./PageTypes";
 import Views from "./Views";
 import { PosthogAnalytics } from "./PosthogAnalytics";
 import { SortingAlgorithm } from "./stores/room-list-v3/skip-list/sorters";
+import { LruCache } from "./utils/LruCache";
 
 export type ScreenName = ScreenEvent["$current_url"];
 export type InteractionName = InteractionEvent["name"];
@@ -49,6 +53,8 @@ const SortingAlgorithmMap: Record<SortingAlgorithm, RoomListSortingAlgorithmChan
 export default class PosthogTrackers {
     private static internalInstance: PosthogTrackers;
 
+    private readonly previewedEventIds = new LruCache<string, true>(1000);
+
     public static get instance(): PosthogTrackers {
         if (!PosthogTrackers.internalInstance) {
             PosthogTrackers.internalInstance = new PosthogTrackers();
@@ -136,6 +142,29 @@ export default class PosthogTrackers {
             newAlgorithm: SortingAlgorithmMap[newAlgorithm],
         });
     }
+
+    /**
+     * Track if an event has had a previewed rendered in the client.
+     * This function makes a best-effort attempt to prevent double counting.
+     *
+     * @param eventId EventID for deduplication.
+     * @param isEncrypted Whether the event (and effectively the room) was encrypted.
+     * @param previews The previews generated from the event.
+     */
+    public trackUrlPreview(eventId: string, isEncrypted: boolean, previews: UrlPreview[]): void {
+        // Discount any previews that we have already tracked.
+        if (this.previewedEventIds.get(eventId)) {
+            return;
+        }
+        PosthogAnalytics.instance.trackEvent<UrlPreviewRendered>({
+            eventName: "UrlPreviewRendered",
+            previewKind: "LegacyCard",
+            hasThumbnail: previews.some((p) => !!p.image),
+            previewCount: previews.length,
+            encryptedRoom: isEncrypted,
+        });
+        this.previewedEventIds.set(eventId, true);
+    }
 }
 
 export class PosthogScreenTracker extends PureComponent<{ screenName: ScreenName }> {

apps/web/src/components/views/messages/TextualBody.tsx

@@ -14,6 +14,7 @@
     useCreateAutoDisposedViewModel,
     EventContentBodyView,
     LINKIFIED_DATA_ATTRIBUTE,
+    useViewModel,
 } from "@element-hq/web-shared-components";
 import { logger as rootLogger } from "matrix-js-sdk/src/logger";
 
@@ -39,6 +40,7 @@
 import { useMediaVisible } from "../../../hooks/useMediaVisible.ts";
 import ImageView from "../elements/ImageView.tsx";
 import { useMatrixClientContext } from "../../../contexts/MatrixClientContext.tsx";
+import PosthogTrackers from "../../../PosthogTrackers.ts";
 
 const logger = rootLogger.getChild("TextualBody");
 
@@ -427,5 +429,14 @@
         })();
     }, [vm, props.showUrlPreview, mediaVisible]);
 
+    const { previews } = useViewModel(vm);
+
+    useEffect(() => {
+        if (previews.length === 0) {
+            return;
+        }
+        PosthogTrackers.instance.trackUrlPreview(props.mxEvent.getId()!, props.mxEvent.isEncrypted(), previews);
+    }, [props.mxEvent, previews]);
+
     return <InnerTextualBody urlPreviewViewModel={vm} {...props} />;
 }

apps/web/src/viewmodels/message-body/UrlPreviewGroupViewModel.ts

@@ -14,12 +14,14 @@ import {
 import { logger as rootLogger } from "matrix-js-sdk/src/logger";
 import { type IPreviewUrlResponse, type MatrixClient, MatrixError, type MatrixEvent } from "matrix-js-sdk/src/matrix";
 import { decode } from "html-entities";
+import { type UrlPreviewVisibilityChanged } from "@matrix-org/analytics-events/types/typescript/UrlPreviewVisibilityChanged";
 
 import { isPermalinkHost } from "../../utils/permalinks/Permalinks";
 import { mediaFromMxc } from "../../customisations/Media";
 import PlatformPeg from "../../PlatformPeg";
 import { thumbHeight } from "../../ImageUtils";
 import SettingsStore from "../../settings/SettingsStore";
+import { PosthogAnalytics } from "../../PosthogAnalytics";
 
 const logger = rootLogger.getChild("UrlPreviewGroupViewModel");
 
@@ -404,6 +406,13 @@ export class UrlPreviewGroupViewModel
         // FIXME: persist this somewhere smarter than local storage
         globalThis.localStorage?.setItem(this.storageKey, "1");
         this.urlPreviewEnabledByUser = false;
+        PosthogAnalytics.instance.trackEvent<UrlPreviewVisibilityChanged>({
+            eventName: "UrlPreviewVisibilityChanged",
+            previewKind: "LegacyCard",
+            hasThumbnail: this.snapshot.current.previews.some((p) => !!p.image),
+            previewCount: this.snapshot.current.previews.length,
+            visible: this.urlPreviewEnabledByUser,
+        });
         return this.computeSnapshot();
     };
 

apps/web/test/unit-tests/PosthogAnalytics-test.ts

@@ -1,4 +1,5 @@
 /*
+Copyright 2026 Element Creations Ltd.
 Copyright 2024 New Vector Ltd.
 Copyright 2021 The Matrix.org Foundation C.I.C.
 
@@ -205,6 +206,10 @@ describe("PosthogAnalytics", () => {
             analytics.setAnonymity(Anonymity.Pseudonymous);
         });
 
+        afterEach(() => {
+            SettingsStore.reset();
+        });
+
         it("should send layout IRC correctly", async () => {
             await SettingsStore.setValue("layout", null, SettingLevel.DEVICE, Layout.IRC);
             defaultDispatcher.dispatch(
@@ -217,7 +222,7 @@ describe("PosthogAnalytics", () => {
             analytics.trackEvent<ITestEvent>({
                 eventName: "JestTestEvents",
             });
-            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toStrictEqual({
+            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toMatchObject({
                 WebLayout: "IRC",
             });
         });
@@ -234,7 +239,7 @@ describe("PosthogAnalytics", () => {
             analytics.trackEvent<ITestEvent>({
                 eventName: "JestTestEvents",
             });
-            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toStrictEqual({
+            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toMatchObject({
                 WebLayout: "Bubble",
             });
         });
@@ -251,7 +256,7 @@ describe("PosthogAnalytics", () => {
             analytics.trackEvent<ITestEvent>({
                 eventName: "JestTestEvents",
             });
-            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toStrictEqual({
+            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toMatchObject({
                 WebLayout: "Group",
             });
         });
@@ -269,12 +274,51 @@ describe("PosthogAnalytics", () => {
             analytics.trackEvent<ITestEvent>({
                 eventName: "JestTestEvents",
             });
-            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toStrictEqual({
+            console.log(mocked(fakePosthog).capture.mock.calls[0]);
+            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toMatchObject({
                 WebLayout: "Compact",
             });
         });
     });
 
+    describe("UrlPreviews", () => {
+        let analytics: PosthogAnalytics;
+
+        beforeEach(() => {
+            SdkConfig.put({
+                brand: "Testing",
+                posthog: {
+                    project_api_key: "foo",
+                    api_host: "bar",
+                },
+            });
+
+            analytics = new PosthogAnalytics(fakePosthog);
+            analytics.setAnonymity(Anonymity.Pseudonymous);
+        });
+
+        afterEach(() => {
+            SdkConfig.reset();
+        });
+
+        it("should set UrlPreviewsEnabled on change", async () => {
+            defaultDispatcher.dispatch(
+                {
+                    action: Action.SettingUpdated,
+                    settingName: "urlPreviewsEnabled",
+                    newValue: true,
+                },
+                true,
+            );
+            analytics.trackEvent<ITestEvent>({
+                eventName: "JestTestEvents",
+            });
+            expect(mocked(fakePosthog).capture.mock.calls[0][1]!["$set"]).toMatchObject({
+                URLPreviewsEnabled: true,
+            });
+        });
+    });
+
     describe("CryptoSdk", () => {
         let analytics: PosthogAnalytics;
         const getFakeClient = (): MatrixClient =>

apps/web/test/unit-tests/PosthogTrackers-test.ts

@@ -0,0 +1,45 @@
+/*
+Copyright 2026 Element Creations Ltd.
+
+SPDX-License-Identifier: AGPL-3.0-only OR GPL-3.0-only OR LicenseRef-Element-Commercial
+Please see LICENSE files in the repository root for full details.
+*/
+
+import { PosthogAnalytics } from "../../src/PosthogAnalytics";
+import PosthogTrackers from "../../src/PosthogTrackers";
+
+describe("PosthogTrackers", () => {
+    afterEach(() => {
+        jest.resetAllMocks();
+    });
+
+    it("tracks URL Previews", () => {
+        jest.spyOn(PosthogAnalytics.instance, "trackEvent");
+        const tracker = new PosthogTrackers();
+        tracker.trackUrlPreview("$123456", false, [
+            {
+                title: "A preview",
+                image: {
+                    imageThumb: "abc",
+                    imageFull: "abc",
+                },
+                link: "a-link",
+            },
+        ]);
+        tracker.trackUrlPreview("$123456", false, [
+            {
+                title: "A second preview",
+                link: "a-link",
+            },
+        ]);
+        // Ignores subsequent calls.
+        expect(PosthogAnalytics.instance.trackEvent).toHaveBeenCalledWith({
+            eventName: "UrlPreviewRendered",
+            previewKind: "LegacyCard",
+            hasThumbnail: true,
+            previewCount: 1,
+            encryptedRoom: false,
+        });
+        expect(PosthogAnalytics.instance.trackEvent).toHaveBeenCalledTimes(1);
+    });
+});