Traffic source tracking using Google Analytics (GA)

[mcglow2]

We should start using the UTM parameters (https://en.wikipedia.org/wiki/UTM_parameters) on our links that point at RT Guides to better track the source visitors are coming from. In order to do so we need to define a way that everyone in RT can use these in a standard way.

Tasks

1. Create standard dictionary/schema of parameters to meet common expected use cases
2. Create brief instructions for RT staff to use when creating links.

Documentation: https://support.google.com/analytics/answer/10917952?hl=en

Some example links might be

• From direct emails sent to users https://rtguides.it.tufts.edu/hpc/index.html?utm_medium=email&utm_campaign=dm
• From it.tufts.edu RT page https://rtguides.it.tufts.edu/hpc/index.html?utm_source=website&utm_campaign=it_tufts
• From say OOD (though OOD will have more advanced GA of its own) https://rtguides.it.tufts.edu/hpc/index.html?utm_source=ood&utm_medium=app