SEO Case Studies

This is a curated list of awesome SEO case-studies. For contributions please check this.

2020

November

• Will Google Read All the Text From a Title That Is Too Long?

• SEO Split-Testing Lessons: Forcing Google to Respect Meta Descriptions

• How I created a Topic Cluster and boosted my website traffic by 1000%

Oktober

• Core Web Vitals: The Global Publications Set to Be Hit by Google’s Latest Update

• Grammarly’s Marketing Strategy: Growing to 20+ Million Users via Content Marketing

• How to Maximize your Pages CTR in Search Results Besides Improving your Rankings

• How Pinterest runs Traffic-based Interlinking experiments for SEO

• "Powered by" - An Acquisition Channel Nobody is Talking About

• Study: Comparing the data from 8 SEO tools

• State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

September

• How to Rank in ‘People Also Ask’ Boxes and If You Should

• How to Maximize ‘People Also Ask’ SEO Opportunities

• A Closer Look at Page Title Length

• SEO Split-Testing Lessons from SearchPilot: Emoji in Meta Descriptions

• Google Rewrites Meta Descriptions Over 70% of the Time

• The SaaS Website Content You Need to Close Sales

• Study: How Often Google Ignores Our Meta Descriptions

• Long Term Shared Hosting Experiment - Dedicated IPs Outrank Sites on Shared Hosting With Bad Neighbourhood Websites

• Updating Content for SEO: How to Teach Your Old Blog New Tricks

• Google Entity Carousels: How to Earn Your Spot

• How to Choose Google My Business Categories

• Shorter Content Earns the Most Backlinks

August

• How to Optimize for Google’s Featured Snippets in 2020

• An Hreflang Implementation Guide: How to add and Implement Hreflang Tags

• How long does it take to rank in Google?

• Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page (And Ranked #1)

July

• How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing

2019

April

• We Surveyed 1,400 Searchers About Google - Here's What We Learned

2018

February

• How to Build Links (Quickly) Using Images