diff --git a/src/Transformers/DataArrayTransformer.php b/src/Transformers/DataArrayTransformer.php
index 36d7626..24b6b4d 100644
--- a/src/Transformers/DataArrayTransformer.php
+++ b/src/Transformers/DataArrayTransformer.php
@@ -52,7 +52,12 @@ protected function buildColumnByCollection(array $row, Collection $columns, stri
                     $data = is_array($data) ? json_encode($data) : $this->decodeContent($data);
                 }
 
-                $results[$title] = $data;
+                if (isset($column->exportRender)) {
+                    $callback = $column->exportRender;
+                    $results[$title] = $callback($row, $data);
+                } else {
+                    $results[$title] = $data;
+                }
             }
         });