diff --git a/.github/workflows/check.yml b/.github/workflows/check.yml
index 25782875f..759aab9db 100644
--- a/.github/workflows/check.yml
+++ b/.github/workflows/check.yml
@@ -53,9 +53,9 @@ jobs:
                 file_handler.write('TOXENV=' + ("py" if impl == "CPython" else "pypy") + ("{}{}".format(major, minor) if impl == "CPython" else "3") + "\n")
         shell: python
       - name: Setup test suite
-        run: tox4 r -vv --notest
+        run: tox r -vv --notest
       - name: Run test suite
-        run: tox4 r --skip-pkg-install
+        run: tox r --skip-pkg-install
         env:
           PYTEST_ADDOPTS: "-vv --durations=20"
           CI_RUN: "yes"
@@ -97,7 +97,7 @@ jobs:
       - name: Install self-tox
         run: python -m pip install .
       - name: Run check for ${{ matrix.tox_env }}
-        run: tox4 r -e ${{ matrix.tox_env }}
+        run: tox r -e ${{ matrix.tox_env }}
         env:
           UPGRADE_ADVISORY: "yes"
 
diff --git a/.gitignore b/.gitignore
index c99141761..00fa1d9b7 100644
--- a/.gitignore
+++ b/.gitignore
@@ -9,7 +9,6 @@ build
 dist
 *.egg-info
 .tox
-.tox4
 /.*_cache
 .dmypy.json
 /docs/_draft.rst
diff --git a/docs/changelog/2344.feature.rst b/docs/changelog/2344.feature.rst
new file mode 100644
index 000000000..8235d1fc8
--- /dev/null
+++ b/docs/changelog/2344.feature.rst
@@ -0,0 +1 @@
+Use ``tox`` console entry point name instead of ``tox4`` - by :user:`gaborbernat`.
diff --git a/setup.cfg b/setup.cfg
index e6a4ecb24..1ffc47889 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -56,7 +56,7 @@ where = src
 
 [options.entry_points]
 console_scripts =
-    tox4 = tox.run:run
+    tox = tox.run:run
 
 [options.extras_require]
 docs =
diff --git a/tests/test_call_modes.py b/tests/test_call_modes.py
index 026fdd1e2..7f7cce08a 100644
--- a/tests/test_call_modes.py
+++ b/tests/test_call_modes.py
@@ -12,4 +12,4 @@ def test_call_as_module(empty_project: ToxProject) -> None:  # noqa: U100
 
 
 def test_call_as_exe(empty_project: ToxProject) -> None:  # noqa: U100
-    subprocess.check_output([str(Path(sys.executable).parent / "tox4"), "-h"])
+    subprocess.check_output([str(Path(sys.executable).parent / "tox"), "-h"])