diff --git a/cmd/cog/cog.go b/cmd/cog/cog.go
index 5b55fb3aae..f872df4d92 100644
--- a/cmd/cog/cog.go
+++ b/cmd/cog/cog.go
@@ -3,7 +3,6 @@ package main
 import (
 	"github.com/replicate/cog/pkg/cli"
 	"github.com/replicate/cog/pkg/console"
-	"github.com/replicate/cog/pkg/global"
 )
 
 func main() {
@@ -11,11 +10,6 @@ func main() {
 	if err != nil {
 		console.Fatalf("%f", err)
 	}
-	defer func() {
-		if global.Profiler != nil {
-			global.Profiler.Stop()
-		}
-	}()
 
 	if err = cmd.Execute(); err != nil {
 		console.Fatalf("%s", err)
diff --git a/pkg/cli/root.go b/pkg/cli/root.go
index e984acdd88..b9a05664a3 100644
--- a/pkg/cli/root.go
+++ b/pkg/cli/root.go
@@ -5,7 +5,6 @@ import (
 	"os"
 	"regexp"
 
-	"github.com/pkg/profile"
 	"github.com/spf13/cobra"
 
 	"github.com/replicate/cog/pkg/console"
@@ -29,9 +28,6 @@ func NewRootCommand() (*cobra.Command, error) {
 			if global.Verbose {
 				console.SetLevel(console.DebugLevel)
 			}
-			if global.ProfilingEnabled {
-				global.Profiler = profile.Start(profile.MemProfile)
-			}
 			cmd.SilenceUsage = true
 		},
 		SilenceErrors: true,
diff --git a/pkg/global/global.go b/pkg/global/global.go
index c168bf5076..cddd927f32 100644
--- a/pkg/global/global.go
+++ b/pkg/global/global.go
@@ -5,12 +5,11 @@ import (
 )
 
 var (
-	Version                              = "0.0.1"
-	BuildTime                            = "none"
-	Verbose                              = false
-	ProfilingEnabled                     = false
-	Profiler         interface{ Stop() } = nil
-	StartupTimeout                       = 5 * time.Minute
-	ConfigFilename                       = "cog.yaml"
-	CogServerAddress                     = "http://cog.replicate.ai" // TODO(andreas): https
+	Version          = "0.0.1"
+	BuildTime        = "none"
+	Verbose          = false
+	ProfilingEnabled = false
+	StartupTimeout   = 5 * time.Minute
+	ConfigFilename   = "cog.yaml"
+	CogServerAddress = "http://cog.replicate.ai" // TODO(andreas): https
 )
diff --git a/pkg/server/profiling.go b/pkg/server/profiling.go
new file mode 100644
index 0000000000..c01707aec5
--- /dev/null
+++ b/pkg/server/profiling.go
@@ -0,0 +1,73 @@
+package server
+
+import (
+	"fmt"
+	"io"
+	"net/http"
+	"os"
+	"path/filepath"
+	"strconv"
+	"time"
+
+	"github.com/pkg/profile"
+)
+
+// Profile responds with the pprof-formatted memory profile.
+// Profiling lasts for duration specified in seconds GET parameter, or for 30 seconds if not specified.
+// The package initialization registers it as /debug/pprof/profile.
+func profileMemory(w http.ResponseWriter, r *http.Request) {
+	w.Header().Set("X-Content-Type-Options", "nosniff")
+	sec, err := strconv.ParseInt(r.FormValue("seconds"), 10, 64)
+	if sec <= 0 || err != nil {
+		sec = 30
+	}
+
+	if durationExceedsWriteTimeout(r, float64(sec)) {
+		pprofServeError(w, http.StatusBadRequest, "profile duration exceeds server's WriteTimeout")
+		return
+	}
+
+	w.Header().Set("Content-Type", "application/octet-stream")
+	w.Header().Set("Content-Disposition", `attachment; filename="profile"`)
+	profileDir, err := os.MkdirTemp("", "cog-mem-profile")
+	if err != nil {
+		pprofServeError(w, http.StatusInternalServerError,
+			fmt.Sprintf("Failed to create temp directory: %s", err))
+		return
+	}
+	profiler := profile.Start(profile.ProfilePath(profileDir), profile.MemProfile)
+
+	pprofSleep(r, time.Duration(sec)*time.Second)
+	profiler.Stop()
+
+	file, err := os.Open(filepath.Join(profileDir, "mem.pprof"))
+	if err != nil {
+		pprofServeError(w, http.StatusInternalServerError,
+			fmt.Sprintf("Failed to create temp directory: %s", err))
+	}
+	defer file.Close()
+	if _, err := io.Copy(w, file); err != nil {
+		pprofServeError(w, http.StatusInternalServerError,
+			fmt.Sprintf("Failed to copy memory profile contents: %s", err))
+	}
+}
+
+func durationExceedsWriteTimeout(r *http.Request, seconds float64) bool {
+	srv, ok := r.Context().Value(http.ServerContextKey).(*http.Server)
+	return ok && srv.WriteTimeout != 0 && seconds >= srv.WriteTimeout.Seconds()
+}
+
+func pprofServeError(w http.ResponseWriter, status int, txt string) {
+	w.Header().Set("Content-Type", "text/plain; charset=utf-8")
+	w.Header().Set("X-Go-Pprof", "1")
+	w.Header().Del("Content-Disposition")
+	w.WriteHeader(status)
+	fmt.Fprintln(w, txt)
+}
+
+func pprofSleep(r *http.Request, d time.Duration) {
+	select {
+	case <-time.After(d):
+	case <-r.Context().Done():
+	}
+}
diff --git a/pkg/server/server.go b/pkg/server/server.go
index b2a28ca707..b26693e059 100644
--- a/pkg/server/server.go
+++ b/pkg/server/server.go
@@ -3,6 +3,7 @@ package server
 import (
 	"fmt"
 	"net/http"
+	"net/http/pprof"
 	"os"
 
 	"github.com/gorilla/handlers"
@@ -11,6 +12,7 @@ import (
 	"github.com/replicate/cog/pkg/console"
 	"github.com/replicate/cog/pkg/database"
 	"github.com/replicate/cog/pkg/docker"
+	"github.com/replicate/cog/pkg/global"
 	"github.com/replicate/cog/pkg/serving"
 	"github.com/replicate/cog/pkg/storage"
 )
@@ -90,6 +92,18 @@ func (s *Server) Start() error {
 	router.Path("/v1/repos/{user}/{name}/check-read").
 		Methods(http.MethodGet).
 		HandlerFunc(s.checkReadAccess(nil))
+
+	if global.ProfilingEnabled {
+		router.HandleFunc("/debug/pprof/", pprof.Index)
+		router.HandleFunc("/debug/pprof/cmdline", pprof.Cmdline)
+		router.HandleFunc("/debug/pprof/profile", pprof.Profile)
+		router.HandleFunc("/debug/pprof/profile-mem", profileMemory)
+		router.HandleFunc("/debug/pprof/symbol", pprof.Symbol)
+		router.HandleFunc("/debug/pprof/trace", pprof.Trace)
+		router.Handle("/debug/pprof/allocs", pprof.Handler("allocs"))
+		router.Handle("/debug/pprof/heap", pprof.Handler("heap"))
+	}
+
 	console.Infof("Server running on 0.0.0.0:%d", s.port)
 
 	loggedRouter := handlers.LoggingHandler(os.Stdout, router)