diff --git a/src/index.js b/src/index.js
index 9ae5c35..ed05c38 100644
--- a/src/index.js
+++ b/src/index.js
@@ -2,11 +2,15 @@ import _          from 'lodash';
 import {resolve}  from 'path';
 import isThere    from 'is-there';
 
+var ESCAPE_STRINGS = false;
+
 export default function(url, prev) {
   if (!isJSONfile(url)) {
     return null;
   }
 
+  ESCAPE_STRINGS = this.options.escapeStrings;
+
   let includePaths = this.options.includePaths ? this.options.includePaths.split(':') : [];
   let paths = []
     .concat(prev.slice(0, prev.lastIndexOf('/')))
@@ -50,6 +54,8 @@ export function parseValue(value) {
     return parseList(value);
   } else if (_.isPlainObject(value)) {
     return parseMap(value);
+  } else if (ESCAPE_STRINGS && _.isString(value)) {
+    return `"${value}"`
   } else {
     return value;
   }
diff --git a/test/fixtures/escape-strings/style.scss b/test/fixtures/escape-strings/style.scss
new file mode 100644
index 0000000..d5d5ff9
--- /dev/null
+++ b/test/fixtures/escape-strings/style.scss
@@ -0,0 +1,26 @@
+@import 'variables.json';
+
+/// Map deep get
+/// @author Hugo Giraudel
+/// @access public
+/// @param {Map} $map - Map
+/// @param {Arglist} $keys - Key chain
+/// @return {*} - Desired value
+@function map-deep-get($map, $keys...) {
+    @each $key in $keys {
+        $map: map-get($map, $key);
+    }
+    @return $map;
+}
+
+// Fetch nested data from JSON
+$entry-name: map-get($sony, name);
+$entry-selectors: map-deep-get($sony, "selectors", "entry");
+
+// Generate CSS based on this data
+@each $entry in $entry-selectors {
+  #{$entry}:before {
+    color: red;
+    content: "#{$entry-name}";
+  }
+}
diff --git a/test/fixtures/escape-strings/variables.json b/test/fixtures/escape-strings/variables.json
new file mode 100644
index 0000000..9cbe338
--- /dev/null
+++ b/test/fixtures/escape-strings/variables.json
@@ -0,0 +1,34 @@
+{
+  "google": {
+    "name": "Google",
+    "patterns": ["*//*.google.*/*"],
+    "selectors": {
+      "entry": ["#google > div"],
+      "anchor": "h2 a"
+    }
+  },
+  "microsoft": {
+    "name": "Microsoft",
+    "patterns": ["*//*.subdomain.microsoft.com/*", "*//microsoft.com/*"],
+    "selectors": {
+      "entry": ["#main > li"],
+      "anchor": "h3.title a"
+    }
+  },
+  "sony": {
+    "name": "sony",
+    "patterns": ["*//www.sony.com/"],
+    "selectors": {
+      "entry": ["#results > li", "#results2 > li"],
+      "anchor": "h2 > a"
+    }
+  },
+  "apple": {
+    "name": "Apple",
+    "patterns": ["*//apple.com/"],
+    "selectors": {
+      "entry": ["#links > .result"],
+      "anchor": "h2 > a"
+    }
+  }
+}
diff --git a/test/index.js b/test/index.js
index 0050c37..62d8d0b 100644
--- a/test/index.js
+++ b/test/index.js
@@ -37,6 +37,37 @@ describe('Import type test', function() {
     expect(result.css.toString()).to.eql(EXPECTATION);
   });
 
+  it('escapes strings when escapeStrings option is set', function() {
+    const escapeStringsExpectation = `#results > li:before {
+  color: red;
+  content: "sony"; }
+
+#results2 > li:before {
+  color: red;
+  content: "sony"; }
+`
+    let result = sass.renderSync({
+      file: './test/fixtures/escape-strings/style.scss',
+      escapeStrings: true,
+      importer: jsonImporter
+    });
+
+    expect(result.css.toString()).to.eql(escapeStringsExpectation);
+  });
+
+  it(`throws on complex JSON when escapeStrings option is not set`, function() {
+    function render() {
+      sass.renderSync({
+        file: './test/fixtures/escape-strings/style.scss',
+        importer: jsonImporter
+      });
+    }
+
+    expect(render).to.throw(
+      'Invalid CSS after "...gle,patterns: (": expected expression (e.g. 1px, bold), was "*//*.google.*/*),se"'
+    );
+  });
+
   it('finds imports via includePaths', function() {
     let result = sass.renderSync({
       file: './test/fixtures/include-paths/style.scss',