diff --git a/README.rst b/README.rst
index a7931fba67d2..8153d1f9e1bf 100644
--- a/README.rst
+++ b/README.rst
@@ -1,31 +1,38 @@
Google Cloud Python Client
==========================
- Python idiomatic client for Google Cloud Platform services.
+Python idiomatic client for Google Cloud Platform services.
|build| |coverage|
------------------
-- `Homepage `__
+- `Homepage`_
+
+.. _Homepage: https://googlecloudplatform.github.io/gcloud-python/
This client supports the following Google Cloud Platform services:
-- `Google Cloud
- Datastore `__
-- `Google Cloud
- Storage `__
+- `Google Cloud Datastore`_
+- `Google Cloud Storage`_
+
+.. _Google Cloud Datastore: https://cloud.google.com/products/cloud-datastore/
+.. _Google Cloud Storage: https://cloud.google.com/products/cloud-storage/
+
+If you need support for other Google APIs, check out the
+`Google APIs Python Client library`_.
-If you need support for other Google APIs, check out the `Google APIs
-Python Client
-library `__.
+.. _Google APIs Python Client library: https://github.com/google/google-api-python-client
Versioning
----------
-This library follows `Semantic Versioning `__.
-It is currently in major version zero (0.y.z), which means that
-anything may change at any time and the public API should not be
-considered stable.
+This library follows `Semantic Versioning`_.
+
+.. _Semantic Versioning: http://semver.org/
+
+It is currently in major version zero (``0.y.z``), which means that anything
+may change at any time and the public API should not be considered
+stable.
Quickstart
----------
@@ -37,21 +44,23 @@ Quickstart
Google Cloud Datastore
----------------------
-`Google Cloud Datastore `__ is
-a fully managed, schemaless database for storing non-relational data.
-Cloud Datastore automatically scales with your users and supports ACID
-transactions, high availability of reads and writes, strong consistency
-for reads and ancestor queries, and eventual consistency for all other
-queries.
+Google `Cloud Datastore`_ is a fully managed, schemaless database for
+storing non-relational data. Cloud Datastore automatically scales with
+your users and supports ACID transactions, high availability of reads and
+writes, strong consistency for reads and ancestor queries, and eventual
+consistency for all other queries.
-See the `Google Cloud Datastore
-docs `__ for more
-details on how to activate Cloud Datastore for your project.
+.. _Cloud Datastore: https://developers.google.com/datastore/
-See `the gcloud-python API
-documentation `__
-to learn how to interact with the Cloud Datastore using this Client
-Library.
+See the `Google Cloud Datastore docs`_ for more details on how to activate
+Cloud Datastore for your project.
+
+.. _Google Cloud Datastore docs: https://developers.google.com/datastore/docs/activate
+
+See the ``gcloud-python`` API `datastore documentation`_ to learn how to interact
+with the Cloud Datastore using this Client Library.
+
+.. _datastore documentation: https://googlecloudplatform.github.io/gcloud-python/datastore-api.html
.. code:: python
@@ -64,19 +73,22 @@ Library.
Google Cloud Storage
--------------------
-`Google Cloud Storage `__ allows
-you to store data on Google infrastructure with very high reliability,
-performance and availability, and can be used to distribute large data
-objects to users via direct download.
+Google `Cloud Storage`_ allows you to store data on Google infrastructure with
+very high reliability, performance and availability, and can be used to
+distribute large data objects to users via direct download.
+
+.. _Cloud Storage: https://developers.google.com/storage/
You need to create a Google Cloud Storage bucket to use this client
-library. Follow the steps on the `Google Cloud Storage
-docs `__
+library. Follow the steps on the `Google Cloud Storage docs`_
to learn how to create a bucket.
-See `the gcloud-python API
-documentation `__
-to learn how to connect to the Cloud Storage using this Client Library.
+.. _Google Cloud Storage docs: https://developers.google.com/storage/docs/cloud-console#_creatingbuckets
+
+See the ``gcloud-python`` API `storage documentation`_ to learn how to connect
+to Cloud Storage using this Client Library.
+
+.. _storage documentation: https://googlecloudplatform.github.io/gcloud-python/storage-api.html
.. code:: python
@@ -93,46 +105,58 @@ Contributing
Contributions to this library are always welcome and highly encouraged.
-See `CONTRIBUTING `__ for more information on how to
-get started.
+See `CONTRIBUTING`_ for more information on how to get started.
+
+.. _CONTRIBUTING: https://github.com/GoogleCloudPlatform/gcloud-python/blob/master/CONTRIBUTING.rst
Supported Python Versions
-------------------------
We support:
-- `Python 2.6 `__
-- `Python 2.7 `__
+- `Python 2.6`_
+- `Python 2.7`_
We plan to support:
-- `Python 3.3 `__
-- `Python 3.4 `__
+- `Python 3.3`_
+- `Python 3.4`_
+
+.. _Python 2.6: https://docs.python.org/2.6/
+.. _Python 2.7: https://docs.python.org/2.7/
+.. _Python 3.3: https://docs.python.org/3.3/
+.. _Python 3.4: https://docs.python.org/3.4/
-Supported versions can be found in our ``tox.ini``
-`config `__.
+Supported versions can be found in our ``tox.ini`` `config`_.
-We explicitly decided not to support
-`Python 2.5 `__ due to
-`decreased usage `__ and
-lack of continuous integration
-`support `__.
+.. _config: https://github.com/GoogleCloudPlatform/gcloud-python/blob/master/tox.ini
-We also explicitly decided to support Python 3 beginning with version 3.3.
-Reasons for this include:
+We explicitly decided not to support `Python 2.5`_ due to `decreased usage`_
+and lack of continuous integration `support`_.
+
+.. _Python 2.5: https://docs.python.org/2.5/
+.. _decreased usage: https://caremad.io/2013/10/a-look-at-pypi-downloads/
+.. _support: http://blog.travis-ci.com/2013-11-18-upcoming-build-environment-updates/
+
+We also explicitly decided to support Python 3 beginning with version
+3.3. Reasons for this include:
- Encouraging use of newest versions of Python 3
-- Taking the lead of prominent open-source
- `projects `__
-- Unicode literal `support `__ which
- allows for a cleaner codebase that works in both Python 2 and Python 3.
+- Taking the lead of prominent open-source `projects`_
+- `Unicode literal support`_ which allows for a cleaner codebase that
+ works in both Python 2 and Python 3
+
+.. _projects: http://flask.pocoo.org/docs/0.10/python3/
+.. _Unicode literal support: https://www.python.org/dev/peps/pep-0414/
License
-------
-Apache 2.0 - See `LICENSE `__ for more information.
+Apache 2.0 - See `LICENSE`_ for more information.
+
+.. _LICENSE: https://github.com/GoogleCloudPlatform/gcloud-python/blob/master/LICENSE
.. |build| image:: https://travis-ci.org/GoogleCloudPlatform/gcloud-python.svg?branch=master
- :target: https://travis-ci.org/GoogleCloudPlatform/gcloud-python
+ :target: https://travis-ci.org/GoogleCloudPlatform/gcloud-python
.. |coverage| image:: https://coveralls.io/repos/GoogleCloudPlatform/gcloud-python/badge.png?branch=master
- :target: https://coveralls.io/r/GoogleCloudPlatform/gcloud-python?branch=master
+ :target: https://coveralls.io/r/GoogleCloudPlatform/gcloud-python?branch=master