diff --git a/log/example_test.go b/log/example_test.go
new file mode 100644
index 000000000..e15b588f0
--- /dev/null
+++ b/log/example_test.go
@@ -0,0 +1,42 @@
+package log_test
+
+import (
+	"os"
+	"time"
+
+	"github.com/peterbourgon/gokit/log"
+)
+
+func Example_log() {
+	h := log.Writer(os.Stdout, log.JsonEncoder())
+	h = log.ReplaceKeys(h, log.TimeKey, "t", log.LvlKey, "lvl")
+
+	// Use a static time so it will always match the output below
+	now := time.Date(2015, time.March, 7, 20, 12, 33, 0, time.UTC)
+
+	// A real program would add timestamps in the handler chain
+	// h = log.AddTimestamp(h)
+
+	l := log.New()
+	l.SetHandler(h)
+
+	l.Log(log.Info, log.TimeKey, now, "msg", "Hello, world!")
+	// Output:
+	// {"lvl":"info","msg":"Hello, world!","t":"2015-03-07T20:12:33Z"}
+}
+
+func Example_logContext() {
+	h := log.Writer(os.Stdout, log.JsonEncoder())
+	h = log.ReplaceKeys(h, log.LvlKey, "lvl")
+
+	// Create a logger with some default KVs
+	l := log.New("host", "hal9000")
+	l.SetHandler(h)
+
+	// Create another new logger from the first, adding another KV.
+	l2 := l.New("url", "/index.html")
+
+	l2.Log(log.Info, "msg", "Hello, world!")
+	// Output:
+	// {"host":"hal9000","lvl":"info","msg":"Hello, world!","url":"/index.html"}
+}
diff --git a/log/log.go b/log/log.go
new file mode 100644
index 000000000..92717fd3b
--- /dev/null
+++ b/log/log.go
@@ -0,0 +1,199 @@
+package log
+
+import (
+	"encoding/json"
+	"fmt"
+	"io"
+	"time"
+)
+
+type Logger interface {
+	New(keyvals ...interface{}) Logger
+	SetHandler(h Handler)
+	Log(keyvals ...interface{})
+}
+
+type logger struct {
+	ctx []interface{}
+	h   Handler
+}
+
+func New(keyvals ...interface{}) Logger {
+	return &logger{
+		ctx: expandKeyVals(keyvals),
+	}
+}
+
+func (l *logger) New(keyvals ...interface{}) Logger {
+	var kv []interface{}
+	kv = append(kv, l.ctx...)
+	kv = append(kv, expandKeyVals(keyvals)...)
+
+	return &logger{
+		ctx: kv,
+		h:   l.h,
+	}
+}
+
+func (l *logger) SetHandler(h Handler) {
+	l.h = h
+}
+
+func (l *logger) Log(keyvals ...interface{}) {
+	var kv []interface{}
+	kv = append(kv, l.ctx...)
+	// kv = append(keyvals, CalllerKey, stack.Caller(1))
+	kv = append(kv, expandKeyVals(keyvals)...)
+	l.h.Handle(kv...)
+}
+
+func expandKeyVals(keyvals []interface{}) []interface{} {
+	kvCount := len(keyvals)
+	for _, kv := range keyvals {
+		if _, ok := kv.(KeyVal); ok {
+			kvCount++
+		}
+	}
+	if kvCount == len(keyvals) {
+		return keyvals
+	}
+	exp := make([]interface{}, 0, kvCount)
+	for _, kv := range keyvals {
+		switch kv := kv.(type) {
+		case KeyVal:
+			exp = append(exp, kv.Key())
+			exp = append(exp, kv.Value())
+		default:
+			exp = append(exp, kv)
+		}
+	}
+	return exp
+}
+
+type KeyVal interface {
+	Key() interface{}
+	Value() interface{}
+}
+
+type key int
+
+const (
+	TimeKey key = iota
+	LvlKey
+	CalllerKey
+)
+
+func Now() KeyVal {
+	return logtime(time.Now())
+}
+
+type logtime time.Time
+
+func (t logtime) Key() interface{}   { return TimeKey }
+func (t logtime) Value() interface{} { return time.Time(t) }
+
+type Lvl int
+
+const (
+	Crit Lvl = iota
+	Error
+	Warn
+	Info
+	Debug
+)
+
+func (l Lvl) Key() interface{}   { return LvlKey }
+func (l Lvl) Value() interface{} { return l }
+
+func (l Lvl) MarshalText() (text []byte, err error) {
+	switch l {
+	case Crit:
+		return []byte("crit"), nil
+	case Error:
+		return []byte("eror"), nil
+	case Warn:
+		return []byte("warn"), nil
+	case Info:
+		return []byte("info"), nil
+	case Debug:
+		return []byte("dbug"), nil
+	}
+	panic("unexpected level value")
+}
+
+type Handler interface {
+	Handle(keyvals ...interface{}) error
+}
+
+type HandlerFunc func(keyvals ...interface{}) error
+
+func (f HandlerFunc) Handle(keyvals ...interface{}) error {
+	return f(keyvals...)
+}
+
+type Encoder interface {
+	Encode(keyvals ...interface{}) ([]byte, error)
+}
+
+func AddTimestamp(h Handler) Handler {
+	return HandlerFunc(func(keyvals ...interface{}) error {
+		kvs := append(keyvals, nil, nil)
+		copy(kvs[2:], kvs[:len(kvs)-2])
+		kvs[0] = TimeKey
+		kvs[1] = time.Now()
+		return h.Handle(kvs...)
+	})
+}
+
+func ReplaceKeys(h Handler, keypairs ...interface{}) Handler {
+	m := make(map[interface{}]interface{}, len(keypairs)/2)
+	for i := 0; i < len(keypairs); i += 2 {
+		m[keypairs[i]] = keypairs[i+1]
+	}
+	return HandlerFunc(func(keyvals ...interface{}) error {
+		for i := 0; i < len(keyvals); i += 2 {
+			if nk, ok := m[keyvals[i]]; ok {
+				keyvals[i] = nk
+			}
+		}
+		return h.Handle(keyvals...)
+	})
+}
+
+func Writer(w io.Writer, enc Encoder) Handler {
+	return HandlerFunc(func(keyvals ...interface{}) error {
+		b, err := enc.Encode(keyvals...)
+		if err != nil {
+			return err
+		}
+		_, err = w.Write(b)
+		return err
+	})
+}
+
+type EncoderFunc func(keyvals ...interface{}) ([]byte, error)
+
+func (f EncoderFunc) Encode(keyvals ...interface{}) ([]byte, error) {
+	return f(keyvals...)
+}
+
+func JsonEncoder() Encoder {
+	return EncoderFunc(func(keyvals ...interface{}) ([]byte, error) {
+		m := make(map[string]interface{}, len(keyvals)/2)
+		for i := 0; i < len(keyvals); i += 2 {
+			m[fmt.Sprint(keyvals[i])] = keyvals[i+1]
+		}
+		b, err := json.Marshal(m)
+		if err != nil {
+			return nil, err
+		}
+		return b, nil
+	})
+}
+
+// func Failover(alternates ...Handler) Handler  { return nil }
+// func LvlFilter(maxLvl Lvl, h Handler) Handler { return nil }
+// func Multiple(hs ...Handler) Handler          { return nil }
+
+// func Discard() Handler                        { return nil }
+// func Encode(enc Encoder, w io.Writer) Handler { return nil }
diff --git a/log/log_test.go b/log/log_test.go
new file mode 100644
index 000000000..6e32e94ff
--- /dev/null
+++ b/log/log_test.go
@@ -0,0 +1,84 @@
+package log_test
+
+import (
+	"reflect"
+	"testing"
+
+	"github.com/peterbourgon/gokit/log"
+)
+
+func TestLogger(t *testing.T) {
+	want := [][]interface{}{
+		{"msg", "Hello, world!"},
+	}
+
+	got := [][]interface{}{}
+	l := sliceLogger(&got)
+
+	for _, d := range want {
+		l.Log(d...)
+	}
+
+	for i := range want {
+		if g, w := got[i], want[i]; !reflect.DeepEqual(g, w) {
+			t.Errorf("\n got %v\nwant %v", g, w)
+		}
+	}
+}
+
+func TestKeyValue(t *testing.T) {
+	now := log.Now()
+
+	data := []struct {
+		in  []interface{}
+		out []interface{}
+	}{
+		{
+			in:  []interface{}{log.Debug},
+			out: []interface{}{log.LvlKey, log.Debug},
+		},
+		{
+			in:  []interface{}{log.Info},
+			out: []interface{}{log.LvlKey, log.Info},
+		},
+		{
+			in:  []interface{}{log.Warn},
+			out: []interface{}{log.LvlKey, log.Warn},
+		},
+		{
+			in:  []interface{}{log.Error},
+			out: []interface{}{log.LvlKey, log.Error},
+		},
+		{
+			in:  []interface{}{log.Crit},
+			out: []interface{}{log.LvlKey, log.Crit},
+		},
+		{
+			in:  []interface{}{now},
+			out: []interface{}{log.TimeKey, now.Value()},
+		},
+	}
+
+	got := [][]interface{}{}
+	l := sliceLogger(&got)
+
+	for _, d := range data {
+		l.Log(d.in...)
+	}
+
+	for i := range data {
+		if g, w := got[i], data[i].out; !reflect.DeepEqual(g, w) {
+			t.Errorf("\n got %v\nwant %v", g, w)
+		}
+	}
+}
+
+func sliceLogger(s *[][]interface{}) log.Logger {
+	l := log.New()
+	*s = [][]interface{}{}
+	l.SetHandler(log.HandlerFunc(func(keyvals ...interface{}) error {
+		*s = append(*s, keyvals)
+		return nil
+	}))
+	return l
+}