diff --git a/README.md b/README.md index deff9bd..0f68902 100644 --- a/README.md +++ b/README.md @@ -21,19 +21,19 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Analytics and Attribution](#analytics-and-attribution) - [Market Research](#market-research) - [Social Media for Developers](#social-media-for-developers) -- [Video and Podcasting](#video-and-podcasting) +- [Video and Streaming Tools](#video-and-streaming-tools) - [Events and Conferences](#events-and-conferences) +- [Developer Marketing Agencies](#developer-marketing-agencies) - [Case Studies](#case-studies) - [Books](#books) -- [Blogs and Newsletters](#blogs-and-newsletters) +- [Blogs, Newsletters, and Podcasts](#blogs-newsletters-and-podcasts) - [Guides and Frameworks](#guides-and-frameworks) ## Developer Advertising Platforms *Paid ad networks and platforms for reaching developer audiences.* -- [Carbon Ads](https://www.carbonads.net) - Ad network placing small text and image ads on developer and design websites. -- [BuySellAds](https://www.buysellads.com) - Ad marketplace connecting advertisers with developer and tech publisher inventory. +- [BuySellAds](https://www.buysellads.com) - Ad marketplace connecting advertisers with developer and tech publisher inventory, also operates the Carbon Ads network. - [daily.dev Ads](https://business.daily.dev) - Native advertising platform for reaching developers through in-feed and email digest placements across the daily.dev network. - [EthicalAds](https://www.ethicalads.io) - Privacy-focused ad network for developer sites, run by the team behind Read the Docs. - [Stack Overflow Advertising](https://stackoverflow.co/advertising) - Advertising products targeting developers by technology tags on Stack Overflow. @@ -49,6 +49,7 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Passionfroot](https://www.passionfroot.me) - Platform for booking sponsorships with developer content creators and newsletters. - [AdvertiseCast](https://www.advertisecast.com) - Podcast advertising marketplace with tech and developer show inventory. - [Podcorn](https://podcorn.com) - Marketplace connecting brands with podcast hosts for integrated sponsorships. +- [plug.dev](https://plug.dev) - Platform connecting developer tool companies with developer influencers for campaigns across YouTube, Twitter/X, LinkedIn, and newsletters. ## Developer Newsletters for Sponsorship @@ -66,6 +67,11 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Hacker Newsletter](https://hackernewsletter.com) - Weekly curated digest of the top stories from Hacker News. - [Software Lead Weekly](https://softwareleadweekly.com) - Weekly newsletter for engineering managers and technical leaders. - [This Week in React](https://thisweekinreact.com) - Weekly newsletter covering React, React Native, and the surrounding ecosystem. +- [Quastor](https://www.quastor.org) - Backend engineering newsletter covering system design, data engineering, and distributed systems. +- [iOS Dev Weekly](https://iosdevweekly.com) - Hand-picked roundup of the best iOS development links delivered weekly. +- [Last Week in AWS](https://www.lastweekinaws.com/newsletter) - Weekly newsletter covering AWS news, changes, and cloud infrastructure updates. +- [CSS Weekly](https://css-weekly.com) - Weekly roundup of CSS articles, tutorials, experiments, and tools. +- [Kotlin Weekly](http://www.kotlinweekly.net) - Weekly newsletter covering Kotlin development, libraries, and ecosystem news. ## Content Marketing Platforms @@ -79,6 +85,7 @@ The usual marketing tactics don't work on developers. They decide what to use by - [DZone](https://dzone.com) - Developer knowledge platform with community-contributed articles on Java, DevOps, and cloud. - [InfoQ](https://www.infoq.com) - Technology media platform covering software development practices and architecture. - [SitePoint](https://www.sitepoint.com) - Web development publisher with tutorials, books, and community forums. +- [daily.dev Squads](https://docs.daily.dev/docs/squads/creating-your-squad) - Group publishing feature on daily.dev for creating developer-focused communities around topics, projects, or teams. ## Newsletter Platforms @@ -202,6 +209,8 @@ The usual marketing tactics don't work on developers. They decide what to use by - [State of JS](https://stateofjs.com) - Annual survey tracking JavaScript ecosystem trends, frameworks, and developer satisfaction. - [State of CSS](https://stateofcss.com) - Annual survey on CSS features, tooling, and developer preferences. - [Evans Data Developer Survey](https://evansdata.com) - Developer population research covering global workforce trends and technology adoption. +- [DORA State of DevOps Report](https://dora.dev) - Google's annual research on DevOps practices, team performance, and software delivery metrics. +- [RedMonk Programming Language Rankings](https://redmonk.com/sogrady/category/programming-languages/) - Quarterly language popularity rankings based on GitHub and Stack Overflow activity. ## Social Media for Developers @@ -214,9 +223,9 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Typefully](https://typefully.com) - Writing and scheduling tool for crafting Twitter/X threads and LinkedIn posts. - [Buffer](https://buffer.com) - Social media scheduling and analytics platform for managing multi-channel posting. -## Video and Podcasting +## Video and Streaming Tools -*Tools and shows for creating developer-focused video and audio content.* +*Tools for creating developer-focused video and audio content.* - [Loom](https://www.loom.com) - Screen and video recording tool commonly used for developer product demos and walkthroughs. - [OBS Studio](https://obsproject.com) - Free open source software for video recording and live streaming. @@ -224,8 +233,6 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Riverside](https://riverside.fm) - Remote podcast and video recording platform with separate high-quality audio tracks. - [StreamYard](https://streamyard.com) - Browser-based live streaming studio for webinars and developer events. - [Transistor](https://transistor.fm) - Podcast hosting platform with analytics and support for multiple shows under one account. -- [Scaling DevTools](https://www.scalingdevtools.com) - Podcast with interviews on building and growing developer tool companies. -- [Community Pulse](https://www.communitypulse.io) - Podcast covering community management and developer advocacy topics. ## Events and Conferences @@ -240,6 +247,31 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Collision](https://collisionconf.com) - Technology conference in Toronto with developer and SaaS-focused programming. - [All Things Open](https://allthingsopen.org) - Open source technology conference covering community, adoption, and developer tooling. +## Developer Marketing Agencies + +*Agencies and consultancies specializing in marketing to developer audiences.* + +- [Catchy](https://catchyagency.com) - Full-cycle developer marketing agency offering GTM strategy, demand generation, and developer experience services. +- [Draft.dev](https://draft.dev) - Technical content agency with a network of 300+ engineer-writers producing blog posts, tutorials, and video for developer tool companies. +- [Dev Spotlight](https://devspotlight.com) - Enterprise-focused technical content production covering blogs, whitepapers, ebooks, and tutorials. +- [DevRel Bridge](https://devrelbridge.com) - Fractional DevRel agency providing content, community, events, and DX strategy without long-term contracts. +- [Hoopy](https://hoopy.io) - DevRel consultancy offering strategy, audits, training, and content production, known for running the DevRelCon event series. +- [DevRel.Agency](https://devrel.agency) - Developer experience audits and developer-led growth consulting, also runs the annual State of Developer Relations survey. +- [Devrella](https://devrella.com) - Boutique agency focused on developer marketing, branding, and community adoption for developer-first SaaS startups. +- [Growtika](https://growtika.com) - Developer-focused marketing agency specializing in B2D strategy, SEO, and technical content. +- [Freeman & Forrest](https://freemanandforrest.com) - Tech influencer marketing agency with an outcomes-based pricing model for event promotion and social campaigns. +- [Literally.dev](https://literally.dev) - Agency specializing in technical documentation, example applications, and developer adoption strategy. +- [Hackmamba](https://hackmamba.io) - Technical content marketing agency with a focus on documentation-driven growth and developer SEO. +- [ércule](https://ercule.com) - Content strategy agency focused on SEO, analytics, and editorial workflows for technology companies. +- [Wizard on Demand](https://wizardondemand.com) - Boutique agency offering content marketing and paid media services for developer tools. +- [Campfire Labs](https://campfirelabs.co) - Agency producing technical thought leadership content for technology companies. +- [Growth Plays](https://growthplays.com) - GTM strategy and content consultancy for technical B2B SaaS companies. +- [Infrasity](https://infrasity.com) - Technical content marketing agency offering startup-friendly pricing for B2B SaaS. +- [Open Strategy Partners](https://openstrategypartners.com) - B2B technology marketing agency specializing in messaging, content strategy, and thought leadership. +- [DeveloperMedia](https://developermedia.com) - Media company focused on reaching developer decision-makers through advertising and audience research. +- [Meridian DevRel](https://meridiandevrel.com) - Fractional DevRel leadership and content creation with tiered monthly packages. +- [Edify Content](https://edifycontent.com) - Technical content agency with a credit-based pricing model focused on landing pages and lead generation. + ## Case Studies *Published growth stories and analyses of developer marketing strategies.* @@ -263,8 +295,9 @@ The usual marketing tactics don't work on developers. They decide what to use by - [Developer, Advocate!](https://www.packtpub.com/en-us/product/developer-advocate-9781789138740) - Conversations with developer advocates about building careers in DevRel, edited by Geertjan Wielenga. - [Developer Relations](https://www.devrelbook.com) - Caroline Lewko and James Parton's guide to building and growing a developer relations program. - [Getting Started in Developer Relations](https://www.samjulien.com) - Sam Julien's ebook on breaking into and succeeding in developer relations. +- [Picks and Shovels](https://www.strategicnerds.com/book) - Prashant Sridharan's guide to marketing developer tools during the AI era. -## Blogs and Newsletters +## Blogs, Newsletters, and Podcasts *Ongoing publications about developer marketing strategy and practice.* @@ -276,6 +309,8 @@ The usual marketing tactics don't work on developers. They decide what to use by - [DevRelX](https://www.devrelx.com) - Research and articles on developer relations trends, tools, and program strategy. - [Every Developer](https://everydeveloper.com) - Developer marketing strategy blog and resources by Adam DuVander. - [Developer Avocados Weekly](https://developeravocados.net) - Weekly newsletter curating developer advocacy and DevRel resources. +- [Scaling DevTools](https://www.scalingdevtools.com) - Podcast with interviews on building and growing developer tool companies. +- [Community Pulse](https://www.communitypulse.io) - Podcast covering community management and developer advocacy topics. ## Guides and Frameworks