diff --git a/src/lambda_codebase/account_processing/configure_account_alias.py b/src/lambda_codebase/account_processing/configure_account_alias.py
index 8c815b77e..243497166 100644
--- a/src/lambda_codebase/account_processing/configure_account_alias.py
+++ b/src/lambda_codebase/account_processing/configure_account_alias.py
@@ -17,9 +17,19 @@
 AWS_PARTITION = os.getenv("AWS_PARTITION")
 
 
+def delete_account_aliases(account, iam_client, current_aliases):
+    for alias in current_aliases:
+        LOGGER.info(
+            "Account %s, removing alias %s",
+            account.get('account_full_name'),
+            alias,
+        )
+        iam_client.delete_account_alias(AccountAlias=alias)
+
+
 def create_account_alias(account, iam_client):
     LOGGER.info(
-        "Ensuring Account: %s has alias %s",
+        "Adding alias to: %s alias %s",
         account.get('account_full_name'),
         account.get('alias'),
     )
@@ -28,11 +38,33 @@ def create_account_alias(account, iam_client):
     except iam_client.exceptions.EntityAlreadyExistsException as error:
         LOGGER.error(
             f"The account alias {account.get('alias')} already exists."
-            "The account alias must be unique across all Amazon Web Services products."
-            "Refer to https://docs.aws.amazon.com/IAM/latest/UserGuide/console_account-alias.html#AboutAccountAlias"
+            "The account alias must be unique across all Amazon Web Services "
+            "products. Refer to "
+            "https://docs.aws.amazon.com/IAM/latest/UserGuide/"
+            "console_account-alias.html#AboutAccountAlias"
         )
         raise error
-    return account
+
+
+def ensure_account_has_alias(account, iam_client):
+    LOGGER.info(
+        "Ensuring Account: %s has alias %s",
+        account.get('account_full_name'),
+        account.get('alias'),
+    )
+    current_aliases = iam_client.list_account_aliases().get('AccountAliases')
+    if account.get('alias') in current_aliases:
+        LOGGER.info(
+            "Account: %s already has alias %s",
+            account.get('account_full_name'),
+            account.get('alias'),
+        )
+        return
+
+    # Since you can only have one alias per account, lets
+    # remove all old aliases (is at most one)
+    delete_account_aliases(account, iam_client, current_aliases)
+    create_account_alias(account, iam_client)
 
 
 def lambda_handler(event, _):
@@ -43,7 +75,7 @@ def lambda_handler(event, _):
             f"arn:{AWS_PARTITION}:iam::{account_id}:role/{ADF_ROLE_NAME}",
             "adf_account_alias_config",
         )
-        create_account_alias(event, role.client("iam"))
+        ensure_account_has_alias(event, role.client("iam"))
     else:
         LOGGER.info(
             "Account: %s does not need an alias",
diff --git a/src/lambda_codebase/account_processing/tests/test_account_alias.py b/src/lambda_codebase/account_processing/tests/test_account_alias.py
index 9143cb6ae..63e90158c 100644
--- a/src/lambda_codebase/account_processing/tests/test_account_alias.py
+++ b/src/lambda_codebase/account_processing/tests/test_account_alias.py
@@ -6,26 +6,62 @@
 import boto3
 from botocore.stub import Stubber
 from botocore.exceptions import ClientError
+from mock import Mock
 from aws_xray_sdk import global_sdk_config
-from ..configure_account_alias import create_account_alias
+from ..configure_account_alias import (
+    create_account_alias,
+    ensure_account_has_alias,
+)
 
 global_sdk_config.set_sdk_enabled(False)
 
+
 class SuccessTestCase(unittest.TestCase):
-    # pylint: disable=W0106
-    def test_account_alias(self):
+    @staticmethod
+    def test_account_alias_exists_already():
         test_account = {"account_id": 123456789012, "alias": "MyCoolAlias"}
-        iam_client = boto3.client("iam")
-        stubber = Stubber(iam_client)
-        create_alias_response = {}
-        stubber.add_response(
-            "create_account_alias", create_alias_response, {"AccountAlias": "MyCoolAlias"}
-        ),
-        stubber.activate()
+        iam_client = Mock()
+        iam_client.list_account_aliases.return_value = {
+            "AccountAliases": ["MyCoolAlias"],
+        }
+
+        ensure_account_has_alias(test_account, iam_client)
+        iam_client.list_account_aliases.assert_called_once_with()
+        iam_client.delete_account_alias.assert_not_called()
+        iam_client.create_account_alias.assert_not_called()
+
+    @staticmethod
+    def test_account_alias_another_alias_exists():
+        test_account = {"account_id": 123456789012, "alias": "MyCoolAlias"}
+        iam_client = Mock()
+        iam_client.list_account_aliases.return_value = {
+            "AccountAliases": ["AnotherCoolAlias"],
+        }
+
+        ensure_account_has_alias(test_account, iam_client)
+        iam_client.list_account_aliases.assert_called_once_with()
+        iam_client.delete_account_alias.assert_called_once_with(
+            AccountAlias='AnotherCoolAlias',
+        )
+        iam_client.create_account_alias.assert_called_once_with(
+            AccountAlias='MyCoolAlias',
+        )
 
-        response = create_account_alias(test_account, iam_client)
+    @staticmethod
+    def test_account_alias_no_aliases_yet():
+        test_account = {"account_id": 123456789012, "alias": "MyCoolAlias"}
+        iam_client = Mock()
+        iam_client.list_account_aliases.return_value = {
+            "AccountAliases": [],
+        }
+
+        ensure_account_has_alias(test_account, iam_client)
+        iam_client.list_account_aliases.assert_called_once_with()
+        iam_client.delete_account_alias.assert_not_called()
+        iam_client.create_account_alias.assert_called_once_with(
+            AccountAlias='MyCoolAlias',
+        )
 
-        self.assertEqual(response, test_account)
 
 class FailureTestCase(unittest.TestCase):
     # pylint: disable=W0106
diff --git a/src/template.yml b/src/template.yml
index ea3cb80a5..f85fbf1f0 100644
--- a/src/template.yml
+++ b/src/template.yml
@@ -661,7 +661,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",
@@ -685,7 +685,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",
@@ -714,7 +714,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",
@@ -738,7 +738,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",
@@ -762,7 +762,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",
@@ -797,7 +797,7 @@ Resources:
                   "ErrorEquals": ["States.TaskFailed"],
                   "IntervalSeconds": 3,
                   "BackoffRate": 1.5,
-                  "MaxAttempts": 30
+                  "MaxAttempts": 10
                 }, {
                   "ErrorEquals": [
                     "Lambda.Unknown",