feat: Update the Incentive Mechanisms for Voluntary Contribution and related patterns (#842)

* feat: update the Change the Middle-Management Mindset per ISPO WG meetings
* feat: Update the Incentive Mechanisms for Voluntary Contribution per ISPO WG Meetings
* Moving the sketch img into our repo (so that we don't loose it)

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Co-authored-by: Sebastian Spier <[email protected]>

Author: jeffabailey